KliKFakta.com – Kecintaan mendalam masyarakat terhadap produk kecantikan membuat belanja produk kategori ini melonjak tinggi pada Ramadhan tahun ini.
Bagaimana tidak, penjualan produk kecantikan dan perawatan wajah serta tubuh lewat platform e-commerce saja menembus Rp2,04 triliun. Jumlah ini meningkat 25 persen dari pada tahun lalu.
Dilansir CNBC Indonesia dari data Compas.co.id, produk perawatan wajah jadi barang yang paling banyak dicari.
Data in diambil dari merchant di Tokopedia, Shopee. dan Blibli pada periode awal Ramadhan hingga minggu ketiga atau 13 Maret sampai 2 April 2024.
Penjualan produk perawatan tercatat 15.539.179 unit dengan nilai menembus RP 740,68 miliar.
Sementara produk perawatan tubuh terjual 8,11 juta unit dengan nilai Rp 249,94 miliar.
Tak kalah menggiurkan, produk kecantikan bundling atau paketan juga laris manis hingga Rp201,58 miliar. Sementara parfum terjual hingga 3,16 juta senilai Rp 182,53 miliar.
Bukan hanya kaum hawa, para pria juga tidak ketinggalan ikut belanja produk kecantikan hingga menembus Rp45,08 miliar dengan total penjualan 1,09 juta unit.
Kebiasaan Masyarakat Indonesia
Sebuah survei yang dirilis Jajak Pendapat (Jakpat) berjudul Beauty Trends Makeup & Skincare 2023 menunjukkan masyarakat Indonesia paling banyak belanja make up secara online melalui e-commerce.
Sepanjang 2023 lalu, 81 persen responden menyatakan membeli make up dan skincare dari e-commerce. Disusul toko kosmetik sebesar 51 persen dan media sosial 44 persen.
Sementara sebanyak 74 persen responden mengaku lebih tertarik pada brand lokal.
Diprediksi Terus Meningkat
Tren belanja make up dan skincare dipastikan terus meningkat setelah Pandemi Covid-19.
“Menyuusul pemulihan yang solid sejak puncak pandemi Covid-19, pasar kecantikan diperkirakan akan mencapai sekitar $580 miliar pada tahun 2027, dengan proyeksi pertumbuhan sebesar 6 persen per tahun,” kata McKinsey dari studinya. Dilansir GoodStats.
hello there and thank you for your information – I’ve certainly picked up anything new from right here.
I did however expertise several technical points using this web
site, since I experienced to reload the website lots of times previous
to I could get it to load properly. I had been wondering if your hosting is OK?
Not that I am complaining, but slow loading instances times will often affect your placement in google and can damage your
high quality score if ads and marketing with Adwords.
Well I’m adding this RSS to my email and can look out for much more of your respective fascinating
content. Make sure you update this again very soon..
I was looking through some of your blog posts on this site and I think this site is real informative!
Retain putting up.!
Ahaa, its good discussion concerning this piece of writing here at this website, I have read
all that, so at this time me also commenting here.
I absolutely love your website.. Very nice colors & theme. Did you create this website yourself? Please reply back as I’m attempting to create my very own blog and would love to know where you got this from or what the theme is named. Appreciate it!
May I simply just say what a relief to uncover somebody who genuinely understands what they are talking about on the web. You actually realize how to bring an issue to light and make it important. More people must check this out and understand this side of the story. I was surprised you’re not more popular since you surely have the gift.
I used to be able to find good information from your blog articles.
Good article! We are linking to this particularly great post on our site. Keep up the good writing.
I seriously love your site.. Excellent colors & theme. Did you develop this site yourself? Please reply back as I’m trying to create my own site and would like to find out where you got this from or exactly what the theme is named. Many thanks.
You ought to be a part of a contest for one of the greatest websites on the internet. I will highly recommend this blog!
Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I am going to come back once again since i have book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.
Having read this I thought it was extremely informative. I appreciate you spending some time and effort to put this information together. I once again find myself spending a significant amount of time both reading and commenting. But so what, it was still worth it.
This is the right website for anyone who really wants to find out about this topic. You know so much its almost hard to argue with you (not that I actually would want to…HaHa). You definitely put a new spin on a subject that has been discussed for years. Great stuff, just excellent.
You should take part in a contest for one of the finest websites on the net. I am going to recommend this site!
Pretty! This was a really wonderful post. Thank you for supplying this info.
I’d like to thank you for the efforts you’ve put in penning this blog. I’m hoping to view the same high-grade content by you later on as well. In fact, your creative writing abilities has inspired me to get my own, personal website now 😉
Hello there, I do believe your website may be having internet browser compatibility issues. When I look at your site in Safari, it looks fine however, if opening in Internet Explorer, it has some overlapping issues. I just wanted to provide you with a quick heads up! Aside from that, wonderful site!
Wonderful website you have here but I was wanting to know if you knew of any forums that cover the same topics talked about here? I’d really like to be a part of online community where I can get feedback from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Kudos!
Hi! I could have sworn I’ve been to this website before but after looking at many of the articles I realized it’s new to me. Regardless, I’m definitely happy I came across it and I’ll be book-marking it and checking back regularly.
Wonderful article! We will be linking to this great article on our website. Keep up the good writing.
Excellent article! We are linking to this particularly great post on our site. Keep up the great writing.
Pretty! This was a really wonderful article. Thanks for supplying this information.
Greetings! Very helpful advice in this particular article! It is the little changes which will make the most important changes. Thanks for sharing!
I could not resist commenting. Very well written!
I love looking through a post that will make people think. Also, thanks for allowing for me to comment.
Hello! I could have sworn I’ve been to this web site before but after browsing through some of the articles I realized it’s new to me. Anyhow, I’m definitely delighted I found it and I’ll be book-marking it and checking back often.
Greetings! Very useful advice in this particular post! It’s the little changes which will make the largest changes. Thanks a lot for sharing!
You’re so cool! I do not suppose I have read through anything like that before. So wonderful to discover someone with a few genuine thoughts on this issue. Really.. thank you for starting this up. This site is something that’s needed on the web, someone with a little originality.
I must thank you for the efforts you’ve put in writing this website. I am hoping to see the same high-grade content by you later on as well. In truth, your creative writing abilities has inspired me to get my own blog now 😉
I’m more than happy to uncover this site. I wanted to thank you for ones time for this wonderful read!! I definitely enjoyed every bit of it and I have you book marked to check out new things in your web site.
Your style is unique in comparison to other people I have read stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just book mark this web site.
Excellent blog post. I definitely love this site. Continue the good work!
An interesting discussion is definitely worth comment. I think that you should write more about this subject, it may not be a taboo subject but generally folks don’t speak about these issues. To the next! Cheers!
You have observed very interesting points!
ps decent website. Travel guide
Great web site you have here.. It’s difficult to find high-quality writing like yours these days. I seriously appreciate individuals like you! Take care!!
You should be a part of a contest for one of the most useful blogs on the web. I am going to recommend this website!
I quite like looking through an article that can make men and women think. Also, thanks for permitting me to comment.
Excellent blog you’ve got here.. It’s difficult to find excellent writing like yours these days. I really appreciate individuals like you! Take care!!
Excellent article! We will be linking to this great article on our site. Keep up the good writing.
That is a great tip especially to those new to the blogosphere. Short but very precise information… Many thanks for sharing this one. A must read post.
I’m looking forward to your next post! What Is Cryptocurrency Crypto
After exploring a handful of the articles on your web site, I honestly appreciate your technique of blogging. I book-marked it to my bookmark site list and will be checking back in the near future. Please visit my web site too and tell me your opinion.
It’s nearly impossible to find knowledgeable people in this particular subject, but you seem like you know what you’re talking about! Thanks
Oh my goodness! Amazing article dude! Thanks, However I am going through issues with your RSS. I don’t understand the reason why I cannot join it. Is there anyone else getting similar RSS issues? Anyone who knows the solution can you kindly respond? Thanks!!
Great post! We are linking to this particularly great content on our site. Keep up the great writing.
I like this post, enjoyed this one appreciate it for posting.
You’re so cool! I do not think I have read anything like that before. So wonderful to find another person with original thoughts on this topic. Seriously.. thanks for starting this up. This web site is something that’s needed on the internet, someone with a little originality.
A motivating discussion is definitely worth comment. I do believe that you ought to publish more on this subject, it might not be a taboo matter but usually folks don’t discuss such issues. To the next! Kind regards.
Everything is very open with a precise clarification of the issues. It was really informative. Your website is very useful. Many thanks for sharing!
Hi! I could have sworn I’ve been to this web site before but after browsing through a few of the articles I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be book-marking it and checking back often.