KlikFakta.com, KUDUS – Bupati Kudus Hartopo menggandeng Indomaret untuk turut mempromosikan produk lokal dengan melakukan kurasi produk makanan kering UMKM Kabupaten Kudus.
“Memang concern kami adalah bagaimana UMKM lokal bisa lebih berkembang dan meningkatkan pertumbuhan perekonomian Kabupaten Kudus,” ucapnya usai merilis produk UMKM yang lolos kurasi di Indomaret di Desa Jepang Kecamatan Mejobo, Selasa (4/10).
Hartopo memuji kemasan produk yang bagus dan menarik perhatian. Menurutnya, kualitas UMKM tak kalah dengan jajanan pabrikan.
“Sudah bagus ya packagingnya. Nggak kalah dengan produk-produk yang diproduksi pabrik,” terangnya.
Selain itu, dia mengapresiasi Indomaret yang telah bekerja sama penuh dengan Pemerintah Kabupaten Kudus. Bahkan, Indomaret juga memberikan potongan harga 30 persen untuk produk UMKM sebagai bentuk Corporate Social Responsibility (CSR).
“Luar biasa dukungan dari Indomaret yang begitu besar. Terima kasih karena ikut mempromosikan produk lokal,” tuturnya.
Tak hanya pemasaran, pihaknya juga akan memudahkan perizinan pada pelaku usaha kecil menengah sehingga proses produksi berlangsung lancar. Bersama Disnaker dan UKM Kudus juga dinas terkait akan memfasilitasi legalisasi usaha seperti Nomor Induk Berusaha (NIB), PIRT, dan sertifikasi halal. Di samping berbagai pelatihan untuk pengembangan produk.
“Kami akan memudahkan para pelaku usaha untuk terus berproses dan mengembangkan produksinya dengan menyederhanakan legalisasi usaha,” imbuhnya.
Dia berharap ada produk UMKM lokal yang mampu menembus pasar minimarket bahkan supermarket.
Kepala Disnaker Perinkop dan UKM Kudus Rini Kartika Hadi Ahmawati menjelaskan ada 13 produk yang lolos kurasi Indomaret. Produk tersebut dipasarkan di 55 cabang Indomaret di Kabupaten Kudus. Salah satu kriteria kurasi yakni legalitas usaha harus lengkap.
“Launching ini hasil kerjasama kami bersama Indomaret. Setelah sebelumnya ada pelatihan UMKM, lalu dikurasi Indomaret,” tuturnya.
Tiga belas produk yang lolos kurasi di antaranya Shasie Stick Godhong Kersen rasa original dan pedas, sweet brownies coklat, kerupuk kemplang, jamur tiram crispy Mak Krez rasa original dan balado. Kemudian Serizh akar kelapa, Serizh bolu tetes, kacang bawang Saputra, keripik usus Paquita, kerupuk rambak kerbau Paquita, Mine melted banana chips rasa cheese milk dan rasa pedas manis.
Sementara itu, salah satu usaha keripik usus dan kerupuk rambak Paquita, Inay Nuraini bersyukur produknya lolos kurasi Indomaret. Pihaknya berterima kasih kepada Pemerintah Kabupaten Kudus yang selama ini telah memfasilitasi UMKM miliknya.
“Waktu itu ikut program Pemerintah Kabupaten Kudus, akhirnya produk saya dikurasi dan Alhamdulillah lolos,” ujarnya sumringah. (*)
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